A big welcome to “next year”! We made it through last year and here we are DAY TWO of 2008 CONGRATS!
So after blowing off the dust on my desk and cranking up my computer I decided to tackle my emails which were not many because lets face it… everyone was out too everyone except the people at Media Post and Advertising Age that is. My mailbox is crammed with predictions and trends for 2008. So crammed in fact that it is going to take me a week to get through. I did however stumble upon this quick research Brief by the Center for Media Research.
This quick survey “Top Marketing Trends for 2008” was conducted by Anderson Analytics. They surveyed 1700 MENG (Marketing Executives Networking Group) member and concluded the following key areas for 2008:
1- Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of greatest interest.
2- Search Engine Optimization (42%) had relatively wide appeal, and cut across marketers in all fields.
3- "Green Marketing" (32%) was another important emerging concept and it was identified as the trendiest marketing buzzword.
To read the complete PDF report, please visit Anderson Analytics here.Hope you enjoyed this quick post. As always feel free to comment.
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