Interactive Marketing Association Pledges $17,500 for Huizenga School Scholarship

Travis Berger, President of SFIMA, and Andrew Dixon of SFIMA and BGT Partners, presented the check to Jade Chen, NSU’s Manager of Scholarships and Special Events for the H. Wayne Huizenga School of Business and Entrepreneurship along with Sachia Persaud, MBA Student and President of the University’s American Marketing Association chapter.

On Oct. 22, the South Florida Interactive Marketing Association (SFIMA), the region’s top forum for interactive professionals, hosted its 7th Annual Nautical Networking Cruise. More than 400 guests were in attendance aboard the Biscayne Lady in Hollywood.  At the Pre-Boarding Party and press conference, the organization presented a check to the H. Wayne Huizenga School of Business and Entrepreneurship for the creation of a Future Digital Leaders Scholarship.  The $17,500 pledge will establish a scholarship to be awarded to a graduate student studying entrepreneurship or marketing.  SFIMA will award the $3,500 yearly scholarship for five years.
“There are so many synergies between SFIMA and NSU, we are excited to provide business students with opportunities to become involved with South Florida’s interactive community,” said Travis Berger, president of SFIMA. Further noting, “One of SFIMA’s primary objectives is to grow and support the future leaders of South Florida’s interactive marketing industry, and this partnership with NSU will help achieve that goal.”  The Huizenga Business School is finalizing scholarship criteria with SFIMA’s Board Members and will select the first recipient of the Future Digital Leaders Scholarship in early 2011.

Posted on Monday, November 1st, 2010 at 12:19 pm in News and Upcoming Events, SharkBytes .

Travis Berger Named President of South Florida Interactive Marketing Association

Travis Berger Named President of South Florida Interactive Marketing Association
FT. LAUDERDALE, FL - June 1, 2010 – Travis Berger, Digital Sales Manager for WPTV News Channel 5, has been named President of the South Florida Interactive Marketing Association (SFIMA) for the 2010-2011 year.
SFIMA is a forum for interactive professionals, businesses and educators who are dedicated to the exchange of ideas, information, and best practices. Service on the SFIMA Board of Directors provides an opportunity to promote and advance interactive marketing education, best practices and networking for South Florida's leading interactive marketing executives and vendors.
Travis Berger is a recognized digital expert in online marketing with 6 years of online and digital experience. Currently, she is the Digital Sales Manager for WPTV News Channel 5 the NBC Affiliate News Station in West Palm Beach. Utilizing her digital background Travis leads the digital sales efforts at www.wptv.com using a holistic marketing approach coupled with TV, online, and mobile. Travis and her team effectively create online marketing strategies and campaigns for both local and national advertisers.
"Travis Berger is the perfect President to take SFIMA to the next level as a preeminent national organization as well as the most prestigious local professional association for digital marketers. Her energy and enthusiasm are the things that will inspire an entirely volunteer based organization to new heights" said Sheryl Cattell, 2003 founder of SFIMA.
In addition to her work at WPTV News Channel 5, Travis owned her own Digital Agency for 2 years working with both local and national clients such as Nest Fragrances, Continental Property Management and University of Miami to name a few. Travis was the 2009-2010 Term Vice President of SFIMA and long-time Board Member.
"I am thrilled to continue the great tradition of SFIMA and help grow the organization with the help of strong momentum carried through from Taigh White's ground breaking term. This year promises outstanding educational, revamped and reloaded networking events. Having been a part of this organization for 4 years, I have seen the wonderful opportunities SFIMA presents its members, board members and guests. In 2010-2011 I will continue that legacy and add passion, excitement, and energy. Look for remarkable programming and new networking opportunities in this coming year. SFIMA has honored me with the position of Chairperson and I am excited to bring a new perspective to board as well as our members" said Travis.
SFIMA was founded in 2003 and is one of 12 Interactive Marketing Associations in the US. It is a non-profit forum dedicated to the exchange of ideas, information and best practices to help members grow their interactive marketing activities and successes. The organization is the primary interactive marketing voice in South Florida. For more information, visit www.sfima.com.